When It Comes to Connecting Your Marketing Spend to Your Business Goals Keep Focused on the Big Picture

Let's get Started with Your Website Audience
If your sales and marketing activities are working you should
be converting traffic into contacts and leads
See how modest adjustments to your marketing processes can lead to remarkable bottom line growth.
Your Baseline
Based on our default settings we estimate you are converting website visitors into
customers per month.
Adjust the percentages below to best reflect your current numbers.
Adjust Your Lead to Close Calculations
Now that your current numbers have been input, see what an increase in visitors
per month to your website, increased engagement and increased conversion rates in
your sales funnel can do for your business.
Use the slide bars below to adjust the numbers.
Calculate Revenue
Now it gets interesting! Use the following simplified "Lifetime Value of Client"
calculation to understand what it all means to your bottom line.
Replace the numbers in the tool below with your own.
Your Business Revenue Growth
Driving qualified traffic to your website, combined with an engagement and conversion strategy can have
1YOUR STARTING POINT |
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2Calculate Growth |
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3Lifetime Customer Revenue |
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4Revenue Growth |


From your current website analytics please enter your number of monthly visitors below.
Visitors Per Month | Number Of People Your Website Reaches |
Contact Rate | % | Of Visitors That Contact You (Phone, Form, Email) |
Lead Rate | % | Of Contacts Classified As Leads |
Close Rate | % | Of Leads That Convert Into Customers |
Great! Now you have a baseline. Let's see what an increase in quality traffic to your website and better on-site engagement can offer your business in meeting its growth goals.
Slide the bars below to reflect increases in the top of your lead generation funnel. Look back at the funnel to see how these increases impact your number of actual customers.
Increase in Visitors Per Month |
Contact Rate | % |
Lead Rate | % |
Close Rate | % |
Initial Transaction Amount | ||
---|---|---|
Average Annual Income | X | |
Typical Customer Lifespan | X | |
Lifetime Projected Revenue | = |
A new customer is worth much more than an initial transaction. Beyond the value new customers provide of spreading the word about your business to others, most offer you recurring revenue over the course of their "lifetime" with you. To accurately calculate your return on marketing investment (ROMI), it is important to understand the "lifetime" value they offer. Use the tool on the left to calculate the projected lifetime revenue for each new customer.
Continue to the next screen to watch it all come together and see the value effectively marketing your website has in growing your business.
Baseline | Projected | |
---|---|---|
Customers | ||
Lifetime Customer Revenue | ||
Revenue |
It's easy to see how some modifications to your marketing process could provide exponential progress toward your business goals.
Ready to Understand Your Numbers?
Go One Step Further and Understand Your Full Customer
Acquistion Cost to Lifetime Value Model
Complimentary 30-minute consultation
Customers | |||
Customers | Baseline | Projected | % Increase |
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Continue to the next screen of this tool to calculate the revenue and growth impact these increases could mean to your business.