6-Week Growth Marketing Webinar Series Coming Soon.

When strategy, creativity, technology, strategic content and data-science connect with audience interest and intention …you get explosive growth and scale.
It’s an art to get each receipt right and the centre of true growth marketing

Emma Ruefli, Managing Director, Fileroom

Demand Generation: Make it Happen

1.HEADER_Demand Generation- Make it happen
1.HEADER_Demand Generation- Make it happen

Secure your business’s future today, by implementing a demand generation strategy

In a world of increasing competition for audience attention spans, demand generation is a simple yet effective way to cut through the digital noise and hone in on your ideal customer. Demand generation is also cheaper and more efficient  than outbound marketing efforts, enticing your ideal prospects to find you and reducing your customer acquisitions costs. We make this happen with campaign design, digital marketing, optimisation and deep-data analysis to maximise your ROI.

Service options to suit you


Saving you time and money

A data-driven marketing strategy will not only simplify your digital marketing, but will actively work to create awareness and interest in your company’s products and services. Our demand generation services will increase your long-term sales continuity. We start by using deep-data and AI tools to execute and optimise your campaigns for best performance to ensure maximum ROI. Next, we work with you to create a purpose-fit, performance-oriented content strategy  for every touchpoint in your buyer’s journey to fuel your business growth. Finally, we implement your content publication strategy using a combination of marketing methodologies including PPC, SEM, SEO, SMM and everything in between to ensure your message gets seen by the right people.


Striking a delicate balance

An effective demand generation strategy is an investment in your future. It requires a balance between data-driven analysis and creative design-thinking. At fileroom, we believe we’ve struck the perfect balance. With our wealth of industry expertise, we have the tools and expertise to analyse buyer behaviour to help inform your long term growth strategy. Our in-house data analytics and creative teams will work with you to dive deeper into your product and service offerings, and how they address the needs and desires of your audience. When you partner with fileroom, you’ll have the power, support and resources of a full service marketing agency accelerating your business growth.


We live in the real world

We understand every business is unique. What works for one business may not work for another. What worked last month may not be as effective this month. That’s why we’re proud to utilise agile methodology throughout every aspect of our demand generation processes. We derive our market intelligence from a range of authoritative, up-to-date sources so you are always well equipped with leading market insights. Our agile methodology ensures everything is tested and refined before scaling, providing your business with greater opportunities for growth ensuring you achieve your growth goals faster with maximum ROI.



The buyer’s journey

Our calculated approach to demand generation begins and ends with the buyer’s journey. By analysing your buyer personas, we can gain insights into what value proposition will be most valuable and appealing to them. From this, we design content forms and resources that will be of most value to your audience, and identify which channels should be utilised to get those materials in front of your prospects. Our content production services  will deliver content that promotes your brand as authoritative and genuine, ensuring positive brand interaction experiences for your prospects.


What Our Clients Say

Excellent Service and Content

I have engaged file room on several occasions to assist with tenders. The response time is fantastic and the advice and content creations has been great. Cannot recommend Emma and the team highly enough.

Tricia Corry-Thomas,

Zambezi Plumbing and Gas

Service we've been searching for!

It has been a pleasure dealing with Fileroom. They understood the project, delivered results and exceeded our expectations. We are so pleased to be working with the Fileroom Team.

Tara Halliday,

Voltaic Auto Electrical

Outstanding service

I have been using Emma's services for the last few months. She has done a few tenders for me and a company portfolio. Her work has always been to highest of the standard. Her eye for detailed has been outstanding. She has always gone over and beyond expectations without fuss. I highly recommend Emma and her team, I don't know what I would of done without them the last few months.

Marie Allen

Klean N Fresh

We received exactly what we asked for…

We received exactly what we asked for set out in an attractive and professional manner.

Global Automotive Distributors


Super Fast with a
WOW Factor!

Fileroom have been great to deal with, super fast turnaround times, spot on with what they deliver and that extra WOW factor! The team at fileroom deliver more than we ask - great to have them as part of our Team!

Paul Roach,

Delta Business & Executive Coaching

Great Customer Service

We regularly work with fileroom and each time the service is excellent. The staff really listen to what we need and they also offer cost-effective solutions. Very happy to recommend them.

Sandy Gray,

Mason Gray Insurance and Risk

Highly recommended!

In my role as Marketing Manager of Schlam, I've been working with File Room for about a year now. They're a pleasure to work with and they really know their stuff. In a world where everyone with a Facebook account claims to be a digital marketing expert, File Room really delivers. They've raised our SEO rank from zero to in front of our competitors in just six months and helped us reshape our entire digital marketing strategy. Their customer service and knowledge of the HubSpot marketing platform is second to none. 

Jonathon Bradford,


Interested in finding out where fileroom’s demand generation services could take your business?

Start a conversation with us today!