About Our
Growth Marketing

AboutUs-Banner-faed5aff1fed17d6aba7a0580e8aec287df40b65c338b721b3d2403bbe7a0795 dot-circle-9297f61ed5b3614c318ca1ebcaf2f60605983ede695d325fba1f5cf309eae487

Hello, We’re Fileroom

We are here to grow and transform your business making it easy to find, win, and keep customers through growth-driven marketing strategy, strategic content creation, CRM, and digital marketing execution.


We understand how the right mix of growth marketing strategy, creative, analytics, technology and digital execution creates the magic your target audiences need to drive desired results for your business.


Being business owners and on the client side for a lot of our careers, we found a common thread working with a range of different agencies from the client side. There was a lack of understanding and connection to our business purpose, attention to detail, custom requirements, and overall strategic goals and targets.


We created fileroom to be a client focused, digital marketing agency providing clear insights and roll up of marketing strategy delivery to broader business objectives bringing clarity to business owners of how their investment contributes to their bottom line and why marketing is an important piece of their organisational capability.


Leveraging our unique approach and suite of AI tools, we deliver insights to inform and then execute growth marketing efforts. Converting these insights into solutions that align with our clients’ growth objectives, sees us deliver end-to-end solutions to successfully attract, engage and convert audiences into long-term paying customers for our clients.


We’re Passionate About CRM Technology

Another thing. We are passionate about CRM solutions and automation as a foundation to successful marketing execution and sales enablement. When you understand what a great system can do for your business, your mind will boggle.


We’re experienced across a lot the major CRM brands, but HubSpot is our downright favourite, and we are a HubSpot partner agency. Jump on a call with us at any time and we’ll tell you why.

Our Mission

We’re purpose driven and our mission is to help your business thrive through always-on, always targeting growth marketing strategies executed through smart CRM technology to save you time and allow you to scale.

Our values drive our success

They are what define who we are and support us in our mission to build credible, strong relationships with our stakeholders.


Engaging Leadership

We believe great leaders engage their followers and harness their energy to perform to their highest ability.


Passion & Creativity

We do what we love. Passionate about the results we strive to achieve in every engagement.


Service & Ingenuity

Great Service is what gives us purpose, building confidence and pride in all we do.


Considerate Relationships

People are integral to our success. We respect their individuality and value their experience.


Transparency & Consistency

We are open and transparent in our dealings with clients, co-workers, partners and other key stakeholders.


Life & Wellness

We value life. There is nothing more important than a balanced, happy life.


Our Expertise

Our experience helping businesses grow started more than 25 years ago, with our directors building and managing companies in the training, construction, mining, and financial sectors.


Our thorough understanding of B2B markets and the behaviour of decision makers and influencers has been layered with our digital enablement prowess, allowing us to strategise and implement innovative activities that directly correlate to the way your audience wish to be engaged.


We are also great at designing and producing strategic content for boost audience engagement and fuel your growth marketing program.

Let's Talk

Leading Our Vision

Everyone in the fileroom team shares our vision and values. Actions always speak louder than words.



Managing Director & Principal Consultant

As founder of fileroom, Emma has over 25 years experience in corporate governance, business strategy, organisational development, marketing, and industrial product development for start-ups, private and government organisations.

Specialisation & Experience

Digital transformation, strategic planning, market research, CRM solutions, and communications in the professional services, mining services, construction, contracting, education, and health sectors.


Director Sales Engineering

With more than 25 years experience in business development, sales engineering and stakeholder management in large scale civil and remedial construction, Ivan works with fileroom clients to boost sales, improve and maximise returns.

Specialisation & Experience

Strategic planning, market research, sales engineering and business development in the construction, contracting, mining, resources, property and financial services sectors.



Operations Team Leader

For over 20 years, Lena has worked in business, marketing and operational roles in ecommerce, consulting, facilities management and banking.

Lena is highly focused on ensuring our team delivers a flawless experience to fileroom's clients.

Specialisation & Experience

Product development, operations management and business intelligence in banking, financial and professional services sectors.


Digital Marketing Team Leader

Silvia is fileroom's branding, marketing and data-driven
digital strategy specialist.
She has more than 12 years experience in sales and marketing automation and is responsible for integrating our teams to deliver client objectives, plans and budgets.

Specialisation & Experience

Deep analytics and marketing automation in the financial services, advertising, education and industrial sectors.


Our Delivery Teams

Our delivery team is made up of developers, designers, writers, editors, animators, video professionals, motion graphic artists and document experts who work directly for us. They deliver strategic and creative expertise, allowing our clients to focus their own teams, or themselves, on what matters most - achieving their objectives.

Our Companies and Partnerships

Our Group operates in the strategy, management and creative design spaces. Our companies are privately owned and have different focuses. The great thing is we have all the tools and experience needed to achieve great outcomes for you.


Delivers content creation and digital strategy services through creative, talented and passionate people to grow your business and future proof your sales revenue.


Delivers strategic business, operational, marketing and market research projects for clients through dedicated and clever people.


The fileroom team are Inbound Marketing experts and fileroom is a HubSpot certified partner. We work with you to deliver AI and data-driven content marketing and demand generation strategies for revenue growth.